SMART Communications, Inc. is looking to further expand its fifth-generation (5G) services and GigaLife App through new products and services.
In a statement on Monday, the wireless arm of PLDT, Inc. said this includes the launch of its Smart Bro Home Wi-Fi 5G and allowing PLDT Home Fiber subscribers to use its GigaLife App.
“As we enter 2022, we should not only aim to grow the business through our current lens. We also need to lay down the foundation for a future that is already happening now,” Smart Senior Vice-President and Head of Consumer Wireless Business Jane J. Basas said.
Smart currently has 40 million mobile data users.
Aside from its first 5G-powered prepaid Smart Bro Home Wi-Fi 5G, it also launched what is said to be the country’s first-ever 5G pocket Wi-Fi, the Smart Bro Pocket Wi-Fi device.
“Partnerships with global brands such as Apple and Netflix, as well as enhanced prepaid and postpaid offers and digital innovations, will be key to serving our existing customers better and driving new customers to prefer our services in 2022,” Ms. Basas said.
PLDT Home Fiber subscribers may soon use the GigaLife App, which can be used as a one-stop application and engagement platform for other Smart customers. Subscribers can earn “GigaPoints” that can be converted to data offers, products, and devices.
Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has a majority stake in BusinessWorld through the Philippine Star Group, which it controls. — Keren Concepcion G. Valmonte