Made in Britain, the not-for-profit organisation behind the official trademark for UK manufacturing, has forged a new partnership with Lincoln-based digital marketing agency Carrington.
The move aims to raise the profile of British-made products, support homegrown businesses, and drive the continued growth of its now 2,100-strong membership.
Under the agreement, Carrington will leverage its expertise in manufacturing-focused PR to spotlight companies carrying the Made in Britain mark, highlighting their quality standards and contributions to local economies. As part of the initiative, both organisations will emphasise the importance of responsible, sustainable production, from traditional makers to leading global brands such as Vauxhall and Babcock.
John Pearce, CEO at Made in Britain, said that expanding the charity’s communications strategy is key to underscoring the achievements and ambitions of British industry. “Carrington’s creativity, energy, and success in our sector made them a natural choice to help champion the value of the Made in Britain mark,” he added.
With a track record of delivering successful marketing campaigns in manufacturing, business services, and the events industry, Carrington intends to help members share their news and innovations more widely. David Sykes, Head of PR at Carrington, praised the trademark for demonstrating high ethical, safety, and sustainability credentials, and stressed the team’s enthusiasm for shining a spotlight on Britain’s diverse range of manufacturers.
Made in Britain was established in 2013 and provides its members with a trusted, widely recognised mark that identifies the provenance and authenticity of goods. Alongside licensing the official trademark, the organisation also offers expert support, networking opportunities, and tools to help businesses measure their environmental and social impact. As it works closely with government bodies and trade groups, Made in Britain plays a key role in shaping policies that reinforce domestic manufacturing, safeguard skilled jobs, and spur economic growth.
This collaboration with Carrington underlines the growing importance of British-made products in competitive global markets, as well as the appetite for innovative, sustainable manufacturing that resonates both at home and abroad.