EconomyForex

Caloocan’s ube champorado goes viral

1 Mins read

AS FILIPINO Food Month was celebrated in April, one traditional dish made in Caloocan went viral on social media — ube champorado.

Angelique & John Merienda is a small business selling a variety of traditional snack food including maja blanca, sopas, ginatang mais, palabok (a coconut milk dessert, a milky macaroni soup, corn porridge in coconut milk, and a noodle dish) and its bestselling champorado (sweet rice porridge) which comes in two flavors: Hershey’s chocolate and ube (purple yam).

Champorado is traditionally chocolate flavored, but because of stiff competition from a nearby neighbor, the couple developed the ube flavored variant which became a viral hit after a video was posted by a vlogger on YouTube. That was when customers started to line up for the champorado.

Preparation and cooking is not easy — they start at 5 a.m. in order to start serving the treat at 2 p.m. People start lining up at noon.

Champorado is one of the many dishes that was indigenized during the Spanish colonial era. The galleon trade brought over champurrado — a Mexican chocolate beverage made with corn flour — which was adapted into a more substantial glutinous rice porridge in the Philippines. It is still chocolate flavored, but gets a savory kick by being paired with tuyo (salty dried fish).

Angelique & John Merienda can be found at Barangay 28, Landaska Block 2, near Dagat-Dagatan Ave. South, Caloocan City. — pia-ncr

Related posts
EconomyForex

DTI mulls lower tariffs on US goods

4 Mins read
BW FILE PHOTO By Justine Irish D. Tabile, Reporter THE DEPARTMENT of Trade and Industry (DTI) said on Monday that it is…
EconomyForex

DTI mulls lower tariffs on US goods

4 Mins read
BW FILE PHOTO By Justine Irish D. Tabile, Reporter THE DEPARTMENT of Trade and Industry (DTI) said on Monday that it is…
EconomyForex

DTI mulls lower tariffs on US goods

4 Mins read
BW FILE PHOTO By Justine Irish D. Tabile, Reporter THE DEPARTMENT of Trade and Industry (DTI) said on Monday that it is…
Power your team with InHype
[mc4wp_form id="17"]

Add some text to explain benefits of subscripton on your services.

Leave a Reply

Your email address will not be published. Required fields are marked *