DS Smith, a prominent company in the molded pulp packaging market, initiated its Now and Next sustainability strategy in September 2020 to support its objectives to transition to a circular economy. Simultaneously, the company aimed to offer more circular solutions to consumers and society at large, eliminating carbon from supply chains, and replacing problem plastics. The initiative is a significant reminder of the fact that since the onset of the COVID-19 pandemic, climate consciousness has only increased, paving the way for sustainable solutions in the packaging industry.