The global 2-phenylethanol market has been experiencing massive growth in recent years on account of mounting demand for cosmetics and personal care products. With the rising disposable incomes of consumers, the demand for personal care and pharma products has depicted a massive uptake, leading to major companies making a foray into these industries. Say, for example, Tata Consumer Products Ltd (TCPL) recently came up with a highly ambitious expansion strategy. The company plans to penetrate the home and personal care space via acquisitions-led growth tactics and aims to become a prime seller of products such as creams, home cleaners, detergents, and body washes.